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Privacy Policy

Last updated: April 1, 2026

Art & Wellness Enterprises, Inc., and its affiliated organizations operating on the Crystal Bridges Campus, including Crystal Bridges Museum of American Art and related entities (collectively, “Company,” “we,” “us,” or “our”), respect your privacy and are committed to protecting it.

This Privacy Policy describes how we collect, use, disclose, and protect personal data when you interact with our websites, mobile applications, onsite technologies, and services (collectively, the “Services”).

1. Scope of This Policy

This policy applies to information we collect:

  • Through our websites, mobile applications, and digital platforms

  • Through onsite technologies (e.g., ticketing systems, kiosks, Wi-Fi, and event registration systems)

  • Through communications (email, text, chat, or other electronic messages)

  • Through features, content, or applications that link to this policy

This Privacy Policy forms part of the Terms of Use governing your use of our Services.

This policy does not apply to:

  • Offline collection unrelated to our Services

  • Third-party websites or services not controlled by us

2. Eligibility and Consent

Our Services are intended for users aged 18 or older.

By accessing or using our Services:

  • You agree to the collection, use, and sharing of your information as described in this Privacy Policy

  • You represent that you are at least 18 years of age

  • You may withdraw consent where applicable, though certain Services may become unavailable

3. Accessibility Commitment

We are committed to making our Services accessible to all individuals, including those with disabilities.

We continuously work to improve usability and accessibility. If you experience difficulty accessing any part of our Services, you may contact us:

We will make reasonable efforts to provide assistance.

4. Information We Collect

4.1 Personal Data You Provide

We may collect:

  • Contact information (name, email address, phone number, mailing address)

  • Transaction information (tickets, memberships, donations, purchases)

  • Account credentials and preferences

  • Survey responses, feedback, and other information you provide

  • User-generated content (such as comments or submissions)

4.2 Automatically Collected Information

When you interact with our Services, we may collect:

  • IP address, device identifiers, and browser type

  • Usage data (pages visited, time spent, interactions)

  • Session and analytics data collected through cookies and similar technologies

4.3 Information from Third Parties

We may receive information from:

  • Payment processors and ticketing systems

  • Service providers supporting operations (e.g., hosting, communications, analytics)

  • Event, program, or content partners

4.4 Sensitive Data

We do not intentionally collect highly sensitive personal data (such as Social Security numbers or biometric information), unless explicitly required for a specific service and clearly disclosed at the time of collection.

5. Cookies, Analytics, and Tracking

We use cookies and similar technologies to:

  • Enable core functionality of the Services

  • Improve performance and user experience

  • Analyze engagement and usage trends

You may:

  • Adjust your browser settings to refuse cookies

  • Use available cookie controls where implemented

Disabling cookies may impact the functionality of certain features.

6. How We Use Your Information

We use your information to:

  • Provide and operate our Services

  • Process transactions and registrations

  • Communicate with you, including service-related notices and updates

  • Send marketing communications where permitted

  • Personalize user experience

  • Analyze usage and improve Services

  • Maintain security and prevent fraud

  • Comply with legal obligations

7. User Contributions and Public Content

If you post or submit content through interactive features:

  • Your content may be visible to others

  • You grant us the right to use, display, and distribute that content as necessary to operate our Services

You are responsible for the information you choose to share publicly.

8. How We Share Your Information

We may share your information with:

  • Service providers supporting our operations

  • Affiliated organizations within the Art & Wellness Enterprises ecosystem

  • Event or program partners, where necessary

  • Legal authorities, when required by law

  • Successors in the event of a transaction or organizational restructuring

We do not sell personal data for monetary consideration.

9. Marketing and Communications

We may send communications related to:

  • Transactions (e.g., confirmations, receipts)

  • Events, programs, or updates

  • Marketing communications, where permitted

Your Choices

You may opt out of marketing communications at any time:

You may still receive transactional communications.

10. Your Privacy Rights (U.S. Residents)

Depending on your state of residence, you may have rights to:

  • Access your personal data

  • Request correction of inaccurate data

  • Request deletion of your data

  • Opt out of certain data uses, such as targeted advertising

How to Submit a Request

You may submit a request by:

We will respond in accordance with applicable law.

11. Data Retention

We retain personal data only as long as necessary to:

  • Provide our Services

  • Meet legal and regulatory requirements

  • Resolve disputes and enforce agreements

Data is deleted or de-identified when no longer needed.

12. Security

We implement reasonable administrative, technical, and physical safeguards to protect your information.

However, no system is completely secure. Your use of the Services is at your own risk.

13. Third-Party Links

Our Services may include links to third-party websites or services.

We are not responsible for the privacy practices or content of those third parties.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time.

  • Updates are effective when posted

  • Continued use of the Services constitutes acceptance of the updated policy

15. Contact Us

For questions or concerns regarding this Privacy Policy:

Mailing Address:

Crystal Bridges Museum of American Art

500 Museum Way

Bentonville, AR 72712