Still frame
A Logo for America [Digital animation commissioned by The Public Art Fund for Spectacolor Sign, Times Square, New York, April 1987]
Originally created for a Times Square billboard in 1987, this artwork was inspired by Alfredo Jaar’s surprising observation about the use of the word “America” in the United States. In his native Chile, “America” referred to all of North and South America, rather than just the United States. For Jaar, the work “started as a very modest gesture, trying to correct a language,” by calling attention to the obvious truth that on a map, “America” extends across the entire hemisphere.
ArtistAlfredo Jaar, Chilean, born 1956
Date1987
MediumDigital animation
Dimensions38 seconds
Credit LineCrystal Bridges Museum of American Art, Bentonville, Arkansas, 2021.52
ClassificationTime-Based Media
ProvenanceArtist; (Galerie Lelong & Co., New York, NY); purchased by Crystal Bridges Museum of American Art, Bentonville, AR, 2021
On ViewNo